Leveraging Research & Design to put the Best Fashion Forward
At Suryalakshmi Cotton, we have a dedicated in-house R&D team that leverages in-depth market research and global fashion insights to turn trend setting ideas and concepts into production-ready denims. Our design approach is based on the pulse of consumer trends. This helps us to channelize our product development efforts towards consumer preferences.
We understand the global fashion market and cultural sensitivities of different markets to cater to the specific garment design needs of diverse global customers. We infuse innovation in all aspects of denim design across parameters such as colour, texture, flexibility, rigidity etc. With close collaboration between the front end and back end, our design teams envision fresh ways to make specialized, sustainable, responsible, and trend setting denim fashion.